Storybook Cosmetics collaboration with Dahl

As I blogged about previously, Storybook Cosmetics are indeed bringing out a Charlie-inspired eyeshadow palette book. The company has provided the press release below. I’ll be on the lookout for it when it goes on sale!

Storybook Cosmetics™ Announces Collaboration with Roald Dahl’s Charlie and the Chocolate Factory

Childhood classic to be turned into eyeshadow palette book

OMAHA, NEB. (January 26, 2017)- Willy Wonka’s Golden Ticket stated, “In your wildest dreams you could not imagine that such things could happen to you! Just wait and see!” That is exactly how Storybook Cosmetics is feeling as they announce a collaboration with the Roald Dahl Literary Estate for CHARLIE AND THE CHOCOLATE FACTORY. The iconic children’s book served as inspiration for the latest Storybook Cosmetics eyeshadow palette book that will feature 12 Whipple-Scrumptious colors.

The made in the U.S.A. color palette will come in a life-size custom hardcover storybook and features a dozen cruelty-free highly, pigmented shades that range from mattes, metallics and pearl finishes. The limited edition palette would surely send Veruca Salt into a fit until she got one! But all good things come to those who wait…and in this case it won’t be until later this year when the product is perfected. Willy Wonka himself said it best, “Tremendous things are in store for you! Many wonderful surprises await you!”

“We are so excited to be teaming up with the Roald Dahl Literary Estate on this,” said Missy Maynard. “My sisters and I have been huge fans of the legendary Roald Dahl works since we were little kids. We guarantee that this palette will do the iconic story justice! It’s like Roald Dahl says in the book, “Something crazy is going to happen now, Charlie thought. But he wasn’t frightened. He wasn’t even nervous. He was just terrifically excited.” We really couldn’t be more excited about this collaboration! It really is a dream come true.”

Stephanie Griggs, the Roald Dahl Literary Estate’s Licensing and Design Manager added, “Roald Dahl’s CHARLIE AND THE CHOCOLATE FACTORY is not only one of the world’s most popular and iconic children’s books; it has also inspired two movies, and a hit stage musical- soon to open on Broadway. And now this exciting collaboration with the Maynard triplets! We love the fact that Storybook Cosmetics products are inspired by the magical stories Erin, Mandy and Missy enjoyed most as kids. The combination of stories and cruelty-free cosmetics demonstrates an inventiveness worthy of Mr Wonka himself, and we can’t wait to see the limited edition palette of colours inspired by the story.”

The Storybook Cosmetics Charlie and the Chocolate Factory Palette will be for sale later this year at For the latest updates people can sign up on their website and follow the official Storybook Cosmetics Instagram account.